Who We Are
HOW WE STARTED
BORN IN THE 90’s
In 1999 a British Expat from the textile industry, who specialised in sports apparel, met with some investors in the rainforests of South East Asia.
Slurping on a banana milkshake, carrot and peach juice, whilst mesmerised by earth’s beauty, they formed a plan simply to protect it.
Inspired by what they drunk, they started to unearth a project that would utilise natural materials in a sustainable way to create clothing that would equal the performance of any synthentic material.
By extracting fibers from products grown from the ground, they could create functional sportswear using fabrics that provided the highest level of comfort, breathability and support - all the key elements to functional sports attire.
Thus the world’s first known eco-friendly sportswear brand was formed.
Being organic and created from natural based products, yogis and yoginis jumped on our brand the moment we launched our first collection. We reciprocated by listening to what they wanted and have continued to provide the most authentic yoga clothes ever since.
Whether you are performing in the studio, outdoors or on retreat, our extensive line of natural based performance clothes, cover multiple uses and go beyond the mat to empower your lifestyle.
So take a deep breath and enjoy our ecocentric style!